Sunday, 16 November 2014

Target audience

The main target audience for mixmag music magazine is:
A person with the median age of 24, single and living in a city.
Mix mag readers are 72% male and 28% female.

I found this information on the website: http://issuu.com/mixmagfashion/docs/mediapack2013

This is similar to my target audience for my music magazine; linking back to my post on the 12th of November, my target audience is predominantly ages 16-25. I think my target audience will be 50-50 aimed at men and women as the music is not preferable to either gender.

I have successfully chosen a magazine to mirror as it has the same demographic as mine.

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