Thursday, 15 January 2015

/Drafting and planning/Target audience

By taking on the feedback via peer assessment I have taken the time to construct a new front page with the areas of improvement within it.
DRAFTING AND PLANNING:
Firstly I changed the font of the masthead and made it more rounded. I thought that the font of my previous masthead was a little to long and straight where as this new font 'consolas' is quite short and round. This appeals more to my target audience because my previous font had more of a kerrang type target audience. 
Then I added my magazine's website to the arm of the M in the masthead which makes it look less cluttered if positioned here. It is clear cut and still gives information. Websites are present on most magazine front pages and on my previous draft of the front page, the website of my magazine was hardly visible as it was very small.
I changed the positioning of the bar code and changed it to look vertical rather than horizontal. When looking at editions of mixmag magazine I noticed that the bar codes were positioned in this direction. Next to the bar code I have put the dateline which features the date, issue and price. I also did this in my previous draft but like the website it was hardly visible and small.
I have changed the layout of my cover stories too and kept them close to the edge of the page. This ensures that they are not overlapping the cover star SIAN making her seem less important. I left larger spaces in between stories and small space in between separate lines of the same story - this reverts from the text box look I gave my cover stories in the previous draft; giving my magazine's front page a new sense of professionalism. 
TARGET AUDIENCE:
I kept the idea of the burgundy highlight behind the anchorage text as it creates symbiosis with the masthead. This makes the cover story stand out and seem much bolder, appealing to my target audience.
I also used other famous dance music artists on the front page which is one extra, compared to last time. Including 'Disclosure' on the front page will make my magazine genre scream out at the target audience as Disclosure are very popular and always in the news This will appeal to my target audience because they will also like Disclosure as they are in the same genre of music as SIAN.
Finally, the last change I made to my front page was that I used the left third rule. Using this in my particular genre of magazine contrasts with mixmag who keeps the masthead central but connects with DJ who sticks to the left third rule. I think the left third rule works well for move magazine because the title is short and it allows me to fit in another cover story in the top right corner; giving my magazine a sense of business.
I am happy with my second draft of my magazine.

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