Wednesday, 28 January 2015

Target Audience

To appeal to my target audience, I am going to attempt to mirror the mixmag contents page; I am using a black background - this will make the contents of the magazine seem a little like a night club (which is where my genre of dance music is found). I am keeping the colour of lime green consistent throughout my magazine and using a picture of my main artist SIAN on top of a lime green background; the lime green background could be interpreted as a bright light (disco light). I think the colour scheme works really well.
To keep similar fonts throughout the magazine, I am continuing to use Courier New and Consolas as the main fonts and I have now decided to use Amity Jack as my new masthead and I will use this on the font that says 'contents'. It's bold and edgy but still quite 'curly' taking the edge of formality away. As my target audience are 16-21 year old's, a bold font for the masthead/heading would not be particularly appealing. Here is an example of AMITY JACK:

Another way to successfully target my audience is through use of images: I will use more than two secondary images on the contents page. Mixmag usually uses one but to keep my magazine looking busy and interesting I will use two. This will entice the reader...
Furthermore, the layout of my contents page will have the stories in columns - because 'move' will be a monthly magazine, I must make sure it is jam-packed with stories so there will be around 80 pages worth. I will use white font for the stories but highlight the heading of the stories in burgundy to tie in with the colour scheme of the burgundy masthead. This will create symbiosis.
Overall, if I follow the above, my magazine should successfully appeal to my target audience and be not so dissimilar to mixamg or DJ either.

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